The latest Korean skincare brand
Retreat Kr, co-founded by Mirame Founder & Director, Andrew, is a US based skincare company offering Korean skincare products that deliver industry leading results. Mirame spearheaded a comprehensive branding project encompassing branding, packaging design, website design and development, and captivating photography, all crafted to weave together a cohesive and memorable identity that truly stands out in the skincare industry.
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A step back to leap forward
The name "Retreat Kr" symbolizes a strategic pause for reflection and innovation, stepping back from conventional skincare narratives to step forwards and embrace a future where tradition and science converge. Through its name, Retreat Kr offers more than just skincare products; it promises a transformative experience that nurtures not only the skin but also the soul, championing a balance between well-being and cultural heritage.
Challenging convectional design principles
The Retreat Kr logo, utilizing Sora and Nanum Square fonts, stands as the embodiment of the brand's core identity, seamlessly marrying traditional Korean influences with a modern, trendy aesthetic. The choice of typography not only underscores the brand’s cultural roots but also its commitment to innovation and functionality in skincare.
The most striking feature of the logo is the deliberate offset of the Korean typography to the left, a bold decision that challenges traditional design principles, specifically balance. This intentional imbalance creates a dynamic tension within the logo, drawing the eye and making the brand mark more memorable. This design choice reflects a deeper philosophical stance of the brand.
By challenging conventional design principles, Retreat Kr signals its willingness to innovate and think outside the box, mirroring its approach to skincare formulation. The offset can also be seen as a nod to traditional Korean aesthetics, which often value asymmetry and natural imbalance, found in art and architecture, symbolizing harmony and natural beauty. This unique arrangement demands closer attention from the viewer, encouraging engagement and a deeper exploration of the brand's identity and values.
Being bold means being red.
Retreat Kr's strategic use of "K-pop red" across its product line, paired with distinct secondary colors for each product box, is a blend of cultural homage and marketing acumen. This vibrant red, deeply rooted in the energy and passion of Korean pop culture, not only reinforces the brand’s identity by connecting it to the lively spirit of K-pop but also leverages the psychological advantages of red to boost click-through rates and user engagement.
Curves for comfort
Retreat Kr incorporates curved design elements across its branding to convey a sense of modernity and approachability, blending an artistic touch with a minimalist ethos. These curves, emblematic of comfort and friendliness, soften the brand's appearance, making it more inviting while reflecting the soothing nature of its skincare products.
한국 스킨케어의 재정의
예술적으로 제작된 임상적으로 입증된
Typography as a design element
Retreat Kr distinguishes itself in the American market through the deliberate use of Korean lettering and language across its branding, addressing a gap where many Korean skincare brands have lost their distinct cultural identity in an effort to globalize. This strategic embrace of its heritage not only sets Retreat Kr apart by offering an authentic Korean experience but also taps into the growing consumer desire for Korean cosmetics that provide cultural immersion alongside efficacy.
Word’s have meaning, type has spirit
For Retreat Kr’s typefaces, the selection is a deliberate strategy that balances modernity with functionality, and cultural authenticity with global appeal.
Sora, with its bold and trendy qualities, sets the tone for the brand's forward-thinking and innovative spirit, making a strong visual statement that aligns with the latest design trends.
General Sans, chosen for its readability and clinical appearance, complements the brand's commitment to clarity and precision in communication, ensuring that every message conveyed is accessible and understandable.
Nanum Square, a display font with distinct Korean characteristics, adds a layer of cultural authenticity, celebrating the brand’s Korean heritage.
sora 0123456789
General Sans 0123456789
ㅏ ㅑ ㅓ ㅕ ㅗ ㅛ ㅜ ㅠ ㅡ ㅣ
Nanum Square Neo 0123456789
Artfully Crafted,
Clinically Proven.
예술적으로 제작된 임상적으로 입증된
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Where creativity and science meet
"Artfully Crafted, Clinically Proven" encapsulates Retreat Kr’s commitment to blending the art of formulation with the science of skincare. Their products are meticulously crafted with the highest attention to detail and creativity, while being backed by clinically proven results. They take pride in combining the best of both worlds to offer customers truly exceptional skincare experiences that deliver visible and lasting benefits.
Built to educate and intrigue
Rétreat's tone of voice marries the power of candidness with the allure of engaging storytelling. While it strides away from the embellished spa-like promises, it still crafts its narrative in a manner that captivates. This voice is both authoritative and intriguing, striking a balance between straightforwardness and engagement.
The intention is to empower its audience, providing them with the tools and knowledge to rise above the noise of the crowded skincare market and make informed decisions. And while Retreat offers clarity and genuine insight, it ensures the journey is an engaging one.
At Retreat Kr, words aren't just commitments to results; they're woven to resonate, educate, and captivate.
Packaging can create a story
Retreat Kr elevates its packaging through a deliberate blend of visual allure and tactile sensation, embossing box elements and adding a soft, rubbery texture that captivates upon touch. This strategic use of texture enhances the unboxing experience, creating a memorable connection with consumers and emphasizing the brand's commitment to quality and detail, right from the first interaction.
Delivering the brand’s promise
Retreat Kr's product packaging, featuring a glossy two-tone design with a white lid and striking red transparent body, showcases the brand's commitment to transparency and quality.
This design choice not only highlights the purity of the product inside but also serves as a bold visual statement that reinforces the brand’s identity.
The contrast between the glossy product finish and the textured packaging provides a luxurious multi-sensory experience, emphasizing Retreat Kr's dedication to both aesthetics and honesty.
This commitment extends to their communication of product benefits, employing a direct and clear style that cuts through the market noise, ensuring consumers understand the tangible value and effectiveness of their skincare solutions.
Delivering the brand’s promise
Retreat Kr's imagery style strategically blends clinical studio settings with authentic lifestyle shots, striking a balance that resonates with both the brand's scientific foundation and its connection to everyday life. This approach ensures that while the products are showcased in a controlled, clean environment that emphasizes their quality and efficacy, they are also seen in real-world contexts, making them relatable and aspirational to the consumer. The photos are finished with vibrant color correction and a touch of retro grain, a decision that not only adds a layer of visual interest, but also evokes a sense of nostalgia and warmth, distinguishing Retreat Kr's imagery from the polished, often impersonal look typical of clinical brands.
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