A modern approach to fitness
Perform is a Dubai based online fitness coaching service aimed at men and women. The brand focuses on high ticket body transformations, standing at the top of the market. Mirame led a comprehensive branding project aimed to elevate the brand to be reflective of the premium service on offer.
A design looking towards the future
The Perform logo encapsulates the brand's commitment to excellence and transformation in the fitness coaching space. This futuristic and bold font communicates strength and progress, reflecting Perform's adoption of innovative technologies and methodologies for superior body transformations. Its wide and dynamic appearance suggests a holistic approach to fitness, aligning with the brand's premium positioning in delivering standout results in a competitive market.
Gold speaks to luxury
Perform Coaching's color palette—gold, white, and black—elegantly encapsulates the brand's luxurious and exclusive approach to fitness transformations. Gold signifies excellence and high value, aligning with Perform's premium market position. White introduces clarity and renewal, highlighting the transformative essence of their services, while black adds depth, conveying authority and professionalism. This sophisticated combination not only sets Perform apart but also resonates with a discerning clientele seeking unparalleled results in their fitness journey.
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Versatility in type
Perform Coaching's brand identity is shaped by the strategic use of fonts Ethnocentric, Bebas, and Roboto, each contributing to the brand's unique blend of motivation, approachability, and professionalism. Ethnocentric adds a futuristic edge, symbolizing the brand's progressive approach to fitness. Bebas, with its bold clarity, is used for impactful headlines, emphasizing motivation and strength. Roboto provides versatility and readability for detailed content, ensuring information is accessible and engaging.
A tone built to resonate + motivate
Perform Coaching's brand tone strikes a delicate balance between being motivating and approachable, a reflection of the founder, Josh Murray's, own communication style. This tone is carefully crafted to inspire and push clients towards their fitness goals while ensuring they feel supported and understood throughout their journey. Josh's influence is palpable, infusing the brand with a personal touch that fosters a strong connection between clients and their coach.
Content that communicates + elevates
Perform Coaching's visual content strategy for photos, videos, and graphics is meticulously designed to reflect the highest standards of quality, ensuring each element aligns with the brand's premium, authoritative, and communicative ethos. The style is crafted to resonate with the core identity of Perform Coaching, showcasing the transformative journey of fitness in a manner that's both inspiring and commanding.
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Always on-brand
The use of high-quality, on-brand content ensures that every visual aspect of advertising campaigns communicates luxury, attention to detail, and a deep understanding of the audience's lifestyle and values. These visuals are not just eye-catching but are strategically developed to complement and amplify the impact of the written and spoken word, ensuring a cohesive and immersive brand experience.
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