Creative Direction
Content Creation
Retail

Renewable energy solutions

Everest Snacks is a healthy snack company stocked in every major retailer in Ireland. Mirame worked with Everest over a 3 year period on a broad range of projects encompassing creative direction, content creation and marketing consulting.

Challenging convectional design principles

Everest Snacks' tagline, "Reach Your Peak," succinctly captures the essence of the brand's mission to support a healthy, active lifestyle. This phrase embodies the company's dedication to providing nutritious snacks that fuel consumers on their journey to achieving personal health and fitness goals. It cleverly aligns the brand with the imagery of conquering Everest, symbolizing the pinnacle of personal achievement and wellness. "Reach Your Peak" not only motivates consumers to strive for their best but also positions Everest Snacks as a key companion in their quest for peak performance and wellbeing.

Challenging convectional design principles

Everest Snacks' photography style strikes a harmonious balance between high-quality studio photography and authentic lifestyle shots, a strategic choice that showcases the products in both pristine and real-world contexts. This dual approach serves to highlight the premium quality and natural appeal of their healthy snacks while also demonstrating their practicality and versatility in everyday life.

Challenging convectional design principles

Everest Snacks' photography style strikes a harmonious balance between high-quality studio photography and authentic lifestyle shots, a strategic choice that showcases the products in both pristine and real-world contexts. This dual approach serves to highlight the premium quality and natural appeal of their healthy snacks while also demonstrating their practicality and versatility in everyday life.

Brands + collaborations