Moroccan Tea Co.
Mirame Digital collaborated with Moroccan Tea Co. to conduct a comprehensive branding and packaging project. Inspired by the vibrant markets of Marrakech, we utilized a rich color palette and Arab-style fonts to capture the essence of Moroccan culture. Traditional design elements, such as the mandala, were incorporated to enhance authenticity. Each box features painted landscape scenes, while the tea sachets showcase hand-painted ingredients with inviting colors that illustrate the natural components. The result is a visually captivating and culturally resonant brand identity that invites consumers to experience the essence of Moroccan tea.
Year
2024
Category
Packaging + Branding
/// Drawing inspiration from Marrakech’s bustling markets, the project centered on translating Morocco’s vibrant culture into a visual identity. A rich color palette, Arab-style typography, and traditional motifs like the mandala formed the foundation, aiming to evoke authenticity and warmth.
/// The design process integrated hand-painted landscapes on packaging boxes and detailed ingredient illustrations on tea sachets. Each element, from the earthy tones to the intricate patterns, was crafted to reflect Morocco’s natural beauty and artisanal heritage, ensuring cohesion across all touchpoints.
/// The challenge lay in creating a brand identity that balanced modern appeal with cultural authenticity, avoiding clichés to better resonate with global audiences. Standing out in a competitive market without diluting Moroccan traditions required innovative yet respectful design choices.
/// By blending traditional motifs like mandalas with contemporary layouts and vivid, nature-inspired illustrations, the design achieved a timeless aesthetic. The result was a visually immersive experience that invites consumers to explore Moroccan tea culture through every detail.
