Griolladh
Over the course of 18 months, Mirame Digital partnered with Griolladh to enhance their brand identity and presence. Specializing in traditional Irish sandwiches with five locations across Ireland, Griolladh sought to deepen their connection with customers and elevate their market position. Our services included creative direction, content creation, and packaging design, all aimed at celebrating the rich heritage of their offerings. Through visually appealing and cohesive branding, we helped Griolladh create a distinctive and memorable identity, resulting in stronger customer engagement and a reinforced brand presence in the competitive food market.
Year
2023
Category
Brand Development
The project focused on amplifying Griolladh's authentic Irish sandwich heritage through comprehensive brand development. The design strategy emphasized storytelling and visual consistency across multiple touchpoints to strengthen customer connections across their five locations.
Through strategic creative direction and content creation, the 18-month process focused on building a cohesive visual language that celebrated traditional Irish cuisine. The development encompassed packaging design and brand materials that reinforced Griolladh's cultural authenticity.
The challenge was to create a distinctive brand identity that would unite multiple locations while elevating Griolladh's market position and deepening customer engagement in a competitive food service landscape.
By implementing a comprehensive branding strategy that encompassed creative direction, content, and packaging design, the project successfully established a memorable and authentic brand presence. The result strengthened Griolladh's market position while maintaining its connection to Irish culinary traditions.
