Deep Pod
Mirame Digital partnered with The Editorial Edit, a premium Lightroom preset brand for wedding photographers and aspiring creatives, to refresh their brand identity and build a conversion-focused Shopify store. We employed a modern, bold design with Oswald, Josefin, and Inter fonts, striking a balance between elegance and readability. A muted grey-green earth palette adds a sophisticated yet inviting feel, resonating with a predominantly female audience. The result is a refined, user-friendly online presence that reflects The Editorial Edit’s high-end offerings and elevates its standing in the competitive preset market.
Year
2025
Category
Web Development + Branding
/// The project focused on elevating The Editorial Edit's digital presence through sophisticated typography and a refined color scheme, targeting female photographers with an appreciation for editorial aesthetics. The design strategy balanced luxury positioning with approachable functionality
/// By combining Oswald, Josefin, and Inter fonts with a muted grey-green palette, the design process created a harmonious blend of elegance and usability. The development emphasized clean layouts and intuitive navigation to showcase the premium preset collections effectively
/// The challenge lay in creating a high-converting Shopify store that would stand out in the saturated preset market while maintaining the brand's premium positioning and appealing specifically to wedding photographers and creative professionals
/// Through thoughtful implementation of modern design elements and user-friendly features, the new website successfully bridges sophistication with accessibility. The refined aesthetic and streamlined shopping experience reinforce The Editorial Edit's position as a premium preset provider while facilitating easier conversions
